STRATEGIC INITIATIVES CHARTERS POSTERS

andculture’s Strategic Initiatives Team consists of the Engagement, Client Advisory, and Project Management departments, all of which work together to ensure that andculture’s client partners have the best possible interactions with the organization from the moment they become a sales lead all the way through project completion. This series of posters helps to define the roles that each of these teams play to better achieve this goal in a more efficient manner. The posters all have similar layouts and illustrations to enforce the idea that they are a set that works together, much like these three departments do within andculture. To help differentiate the posters from one another, each features two of andculture’s bold, contrasting brand colors along with messaging that speaks to the goal of the respected department. andculture’s simple sans serif typeface was paired with a minimalist layout to help contrast the boldness of the color schemes and to ensure readability.