ASSEMBLE

Assemble is a female-run software engineering and consulting company that focuses on creating plug and play technical solutions for its clients in platforms such as SAP, Salesforce, and Microsoft Dynamics. Unlike it’s competitors, Assemble offers these services on a project-by-project basis, ensuring a consistent, efficient, and affordable way of assisting its clients. To help better communicate this idea and leverage the company’s tagline “a different perspective”, an isometric grid is used as a base for all of the brand’s graphic elements. The mark combines multiple lines from the grid with the letter A to produce an abstract letterform. The grid was also use to create a simple pattern that is featured on the business card, while a full bleed image of the grid is used as a pattern on the letterhead. Bright cobalt blue and turquoise are the two main colors used in the brand as they are gender neutral and escape the standard, dull color schemes that many of Assemble’s competitors embrace.