ANDCULTURE RFP RESPONSE

andculture is a design company that is always searching for the most strategic and innovative partners who are willing to dig deep to fix their broken realities. One way this is done is through responding to the Request for Proposals (RFPs) that companies send out. It is important for andculture to screen certain requests to make sure that the partnership would be ideal for both parties. This piece is used as an invitation to these potential clients, inviting them to meet with the andculture team to find out more about the problems they are trying to solve. The outside folder features an image of six of the most important innovators throughout history, along with a warm “hello“ that is custom designed to reflect the font used in andculture’s wordmark. The inside of the folder contains a letter to the organization on andculture branded letterhead, as well as a business card so the viewer is able to easily respond to the invitation. All of the design elements in this piece are drawn from andculture’s old brand standards, which used a black and pink color scheme, a bold, sans serif font, and clean layouts.