ANDCULTURE SALES COLLATERAL

As andculture began to grow its sales initiatives, case studies of recent work were needed to help executives communicate the organization’s prior industry experience to potential clients. These results-focused case studies were designed with the andculture brand in mind, while also bringing in elements from the brand of each of each client. Each document uses andculture’s simple sans serif typeface and minimal primary color palette to allow for easy readability and ensures that the project’s storyline is the main focus. When appropriate, simple hand drawn vector illustrations from the brand are also present to represent andculture’s human-centered approach to work and assist in moving the viewer’s eyes down the page. The photography used is specific to the work completed for each client. These images help set the tone for the nature of the client, illustrate the process by which the work was completed, and present examples of final deliverables the client received.