BRANDING SERVICES PROPOSAL

A local non-profit organization was in search of a strategic partner who could offer brand messaging and communication services and assist in growing its brand voice. This proposal was written and designed with the organization’s brand in mind to help convey andculture’s desire to deeply understand the nonprofit and partner with them to help make a difference. One of the organization’s most prominent brand elements is the use of color blocking. This technique is used in various aspects of the design to help bring contrast to section breaks, offset photography, and make pull quotes more prominent. Purple is the main color used to achieve this effect, as it is also used to raise awareness for the cause on a national level. To reflect the organization’s goal of changing the stigma around the social issue, the photography shows diverse groups of cheerful individuals living life to its fullest after beating the stigma that the nonprofit is advocating for.