ANDCULTURE PROPOSAL TEMPLATE

After a recent rebrand, andculture needed a proposal template that would express its new identity and tell the story of how andculture’s way of working can help a potential client solve its breaking realities. andculture’s new brand guidelines are used as parameters for the design. Brush strokes and vector illustrations are incorporated into the pages that begin new sections in the document to help add a simple burst of creativity, as well as to help convey a hand-made, human element that the new brand expresses. These expressive elements are contrasted with the brand’s simple sans serif typeface, allowing for easy readability, ensuring that the project approach is the main focus. andculture’s fog color is utilized for color blocking in order to help break up uniform white pages and indicate that there is a break in directly speaking about the project approach.